Farm-to-Fork Week: An Undeniable Success for Sacramento
FOR IMMEDIATE RELEASE
CONTACT: Mike Testa
October 23, 2013
An Undeniable Success for Sacramento
Farm-to-Fork Week 2013
Sacramento, CA – The inaugural Farm-to-Fork Week proved to be a huge success with the numbers to back it up. The Sacramento Convention & Visitors Bureau (SCVB) hosted four anchor events during the week, with an estimated 27,730 total attendance.
Farm-to-Fork Week kicked off with the first ever cattle drive down Capitol Mall. The cattle began by crossing the iconic Tower Bridge and running toward the West Steps of the Capitol. The event drew approximately 1,500 people to downtown Sacramento as well as news coverage locally and nationally, including cities and states such as San Francisco, Los Angeles, Arkansas, Indiana, and Arizona.
The Legends of Wine event took place on the West Steps of the Capitol and hosted 500 guests. The wine tasting featured regional wines selected by local legends Darrell Corti and David Berkley and artisan cheeses provided by Tony’s Fine Foods.
The Farm-to-Fork Festival on Capitol Mall attracted 25,000 attendees to taste local products, learn new and exciting cooking techniques, sample local wines and beers, and much more.
The Tower Bridge Dinner served over 600 guests who were accompanied by more than 130 local chefs, sommeliers, and servers. The Tower Bridge became Sacramento’s restaurant for the evening as chefs came together in collaboration to celebrate the bountiful crops the Sacramento region has to offer.
Additionally, the California Restaurant Association hosted its first Farm-to-Fork Restaurant Week that included 60 regional restaurants and generated 18 new memberships.
“Overall, the inaugural Farm-to-Fork Week in Sacramento generated positive national media attention, busy regional restaurants, high exposure and accolades to our farming and restaurant community and a significant bump to the profile of our beautiful city,” said Mike Testa, Senior Vice President of the SCVB. “We plan to continue to strengthen the Farm-to-Fork initiative in Sacramento and return next year to spotlight the continued bounty and sustainability of our region.”
The Farm-to-Fork initiative will continue to brand Sacramento as the Farm-to-Fork Capital of America and a culinary destination. Plans for Farm-to-Fork Week 2014 are being determined but the week will take place in September 2014.
# # #